A curated body of brand identities, visual direction, and cultural storytelling.
made of scripture
a series dedicated to the women who never wavered.
Sea Salt Seafood Cafe:
rebrand project
A rebrand focused on alignment, translating warmth, familiarity, & community into a refined coastal identity. Subtle references to middle eastern heritage were integrated through colour, texture, & pattern, creating a brand that feels rooted & intentional.
HANDSY
social media content & management
Handsy challenges the idea that nails should be “one size fits most,” introducing customization at the foundation level.
The founder envisioned a visual world that felt futuristic without being industrial. Soft, feminine, & intentional. The direction balances innovation with warmth, supporting a concept centered around women’s comfort, individuality, & thoughtful design.
Summer Love: Toronto Edition
how summer feels
