A curated body of brand identities, visual direction, and cultural storytelling.

made of scripture

a series dedicated to the women who never wavered.

A rebrand focused on alignment, translating warmth, familiarity, & community into a refined coastal identity. Subtle references to middle eastern heritage were integrated through colour, texture, & pattern, creating a brand that feels rooted & intentional.

Sea Salt Seafood Cafe:

rebrand project

handsy

Handsy challenges the idea that nails should be “one size fits most,” introducing customization at the foundation level.

The founder envisioned a visual world that felt futuristic without being industrial. Soft, feminine, & intentional. The direction balances innovation with warmth, supporting a concept centered around women’s comfort, individuality, & thoughtful design.

Visual Direction

@gethandsynails

a series for

@coziastro

@coziastro

Summer Love: Toronto Edition

how summer feels